Exclusively for Everybody:
The Road Trip
Smirnoff believes good times are better when everyone's invited. They also believe in making a pretty damn good cocktail. To spread the word about both, we sent TJ Miller and Thomas Middleditch across the country to crash a panel at Comic-Con.
Also, we sent them in an Uber. (Because of the whole drink responsibly thing.)
A Fully Integrated Campaign
The Road Trip consisted of a multi-chapter broadcast film series, real time social content from TJ and Thomas, and a real life appearance at Comic-Con.
Wait, Why Comic-Con?
If you've never been, you should check it out. Even if you're not a fan, it's a lot of fun. Because it's a place where everyone is welcomed. People from all over are invited to let their freak flag fly openly and freely. Cheers to that.
Role: Senior Writer
Partners: Chena Stephenson & Captain Mauzner
Creative Director: Eric Steele
ECD: Guillermo Vega
Director: Matt Lenski, Arts & Sciences