Let's Get It
Puff Daddy is a legend. An icon. An entrepreneur. And it wasn't flashy music videos or songs about popping bottles in the club that got him there. It was drive and unmatched work ethic. To modernize Cîroc, we wanted to pay tribute to his perseverance, and inspire a new generation to hustle for their dreams.
Dreamers Have to Stick Together
Part of the brand relaunch meant building a communal spirit of sharing the spotlight. So we passed the mic to some of Diddy's closest entourage, including DJ Khaled, and highlighted talented up and comers with their own films and events.
It's About We
Product-focused print and OOH welcomed new flavors to the fold, while social content helped young entrepreneurs celebrate success with drink recipes and motivational content.
Role: Senior Writer
Partner: Chena Stephenson
Creative Directors: Brandon Pierce & Adolfo Alcala
Design Director: Juan Carlos Pagan
ECD: Guillermo Vega
Director: Zachary Heinzerling, Epoch